Marketing Mix Recommendations Essay Example | Topics and Well Written Essays - 1250 words

Marketing Mix Recommendations - Essay Example Hygiene is one of the important factors within the food industry and consumers give highest priority to it. Therefore it is highly recommended that the company should only sell hygienic and fresh foods. The pricing should be done on the basis of cost plus pricing method and market penetration strategy can be followed to grab more market share. Regarding the promotional aspect, the company can effectively use television and newspaper advertisement as both the media have mass reach. Finally regarding the distribution, the company can appoint distributors and target food marts to distribute and sell their products. Memorandum Date: 18th October, 2012. Subject: Organic Food for the family Unit To: The Big Boss From: Consumer Research Department To maintain sustainability of a business, it is extremely important to keep hold on the present market share. However after a certain point of time it becomes essential to focus on the ways by which market share can be increased. Greater market sh are helps in increasing the brand recognition. There are some interesting facts about increasing market share. Increasing market share is important only when the company is earning more profits. However it does not have any importance when the market share has increased but the company is losing money. Now in the context of project, Mintel can increase the market share for organic foods and drinks market by considering modifications in their marketing mix. Hence following are the recommendations to Mintel for the primary rationale of attaining more market share. Product Recommendation For an organization to get success in the market place it is imperative to give highest priority to its product stagey (Mcgrath 1-5). Similarly for food industry product is the ultimate element for which a customer pays to the company. Study reveals that among 2000 people, 30 % of the respondents are highly concerned about the safety of foods. Hence for Mintel product strategy should be considered as t he central business strategy. Also the product strategy of an organic food company plays an important role in managing and handling the competition. Furthermore a sound product strategy will be responsible for exemplifying the path of success for Mintel. Now in the context of the study the target group of the company is the family unit, thus in order to cater to that segment the product strategy is vital. The study also reveals that among 181 people, who are living with a partner, 33 % respondents are highly aware of food security. Similarly among the married people 31% of them have high concerns and 47 % have average concern over the food hygiene. Therefore based on the available data, it is highly recommended that the company should only sell hygiene and fresh foods, which will also help them to build an unique selling proposition (USP). Price Recommendation In simple words price is the amount paid by the customer for gaining the ownership of a product from the seller (Kotler and Armstrong 282). Although the concept of price is very simple, but when it comes to actually value a product or service the notion does not exactly remain the same. A pricing strategy is defined as a course of action or an approach in order to achieve the marketing objectives of the company (Pride and Ferrell 318). Hence pricing strategy is crucial towards the acceptance of the product or service in the market plac

Interpersonal Relationships In Swamp Angel and Fifth Business Essay

Interpersonal Relationships In Swamp Angel and Fifth Business In the novel Swamp Angel the main character, Maggie, asserts that "swimming is like living , it is done alone". This is, in fact, a very telling statement with respect to the life of both Maggie and the life of Dunstan, the main character in the novel The Fifth Business. Maggie's comparison of life to swimming raises interesting points about the way in which each of the two characters proceed along the road of life. Maggie's statement is actually a simile which compares swimming alone to living life. In most cases a simile is used to take certain characteristics of one entity and to bestow them upon another entity in which they are not usually found. Maggie's comparison of swimming alone to life is no different. It is generally held, in modern society, that life is a journey that is made with the help of others. Intimate interpersonal relationships are viewed as support systems in life. Many people view these relationships as that which makes life worth living. Maggie's statement directly refutes these claims. When one is swimming alone there is no one to rely on for safety and guidance. The owness of survival, in essence not drowning, falls squarely upon the shoulders of the swimmer alone. Maggie's comparison leads one to believe that the same is true for life. In life , as in swimming alone, one should rely only on oneself for survival. Maggie's comparison of life and swimming alone, and all that it implies, can easily be viewed as the personal motto that both Maggie and Dunstan live by. Each character is very strong willed and independent as one would expect. Anyone who lives life alone would have to be both of these. the characters also sha... ...stan to be less of a man and in turn himself to be the greater man. Through analyzing the personal relationships of both Maggie and Dunstan many similarities can be found. Both characters display a pattern of maintaining relationships which lack depth. that is to say that the relationships never reach an emotional level where intimacy is evident. I also becomes evident that both characters pride themselves on independence. Neither character is willing to lean on another person , as this is viewed as weakness. If these characters can be viewed as spokespeople for Ethel Wilson and Robertson Davies it would seem as though both authors would agree with Maggies statement that "swimming is like living, it is done alone". This statement is defiantly applicable to both characters but it seems dangerous to assume that the characters are representative of the authors.

I am Legend Essay

When thinking of horror films, simple features come to mind for what you need to produce a good movie. Monsters are always a big plus in order to get a good scare factor. A good horror film will have drama that usually leads to the death of a main character or other supporting characters. I believe I Am Legend is a good contender for a low-key horror film. Under the direction of Francis Lawrence was a film written by Mark Protosevich. In 2007 this movie was a big hit in the theaters, for its incredibly gritty and strong story line. Actor Will Smith played the part of the Main character Robert Neville, who thought he found the cure for cancer but in fact spread a disease out through the world. The whole movie is played in New York City, were David a scientist announces he has a cure for cancer when in fact it is a plague that turn the people into monsters. So the plot of the movie is David Surviving in New York by himself, trying to test rats for the cure to the virus. That catch to the movie is that all the monsters are contagious and only come out at sun down to find other humans to spread the virus. In this movie you had a lot of glimpses and scenes that would show that this movie could be a horror film. The two examples of horror films I used in the first paragraph are shown in many scenes of I Am Legend. The virus that spread through the people made them monsters and in a good horror film you need a scary, deadly, nasty monster to be the antagonist. The monsters in I Am Legend are the typical creature for a horror film. They are not easy to look at which gives into a scarier character. They are very mean and ruthless and show no mercy. The last feature that is a main feature is that they will kill with no questions. The drama part of a horror film usually ends with death and the scene usually has a lot of anticipation on it to put you on the edge of your seat. In I Am Legend when David is out doing his rounds and gets baited into a booby trap he gets knocked out and wakes up in the trap a little too late. The monsters are waiting for the sun to come down to attack and infect David. In a showing of great effort but significant downfall David’s dog Sam) is attacked and becomes infected. Almost turning on its own owner David is forced to kill his only sort of companionship and is left alone for the time being. The director did a good job with this movie because he produced a good storyline built with a lot of anticipation. I believe that he did try and put in that scary horror effect with the darkness of the movie and the frightening creatures. Even though I Am Legend is characterized as a â€Å"dramatic thriller†, in most instances it can definitely be considered a horror film.

The Effects Of Air Pollution On Our Lives - 1304 Words

During the recent years, air pollution has been the main cause of health problems in this society. Air pollution has caused so many health related sickness to the life we live in now. Air pollution has brought in high increases of poisonous gases that impact the weather by global warming, and the air we breathe. As we breathe this toxic air we get in the same chemicals that are mostly found in cigarettes. Some people could get many diseases breathing this kind of air today, because the cigarettes have so many chemicals today and new methods of inhaling them. The new methods are e-cigarettes, which supposed to safer than normal cigarettes. Also new chemicals added to the cigarettes. In ways that would impact their everyday life. Scientists and people have now got the data that air pollution is causing so many problems because the increasing effect of ocean levels and the decreasing layer of the ozone layer has brought in a main concern to what is happening in this society we live in. In the beginning of this year, manufactures have made solar power cars and other products that would at least help the environment, but all the manufactures have to keep making more solar power cars and make it cheaper, to decrease air pollution. Although air pollution is increasing, the main cause of air pollution is the effects of natural gas, car pollution, and factories. These three problems are mainly the cause of air pollution because even though there are many other factors to airShow MoreRelatedCritical Sources For The Pollution1207 Words   |  5 PagesCritical Source for the Pollution When there is a pasture that can be used freely, all the farmers who raise cows would bring as much cows as they can to feed them and take a benefit from it. Without rule or law it is human’s nature to behave selfishly and try to get more advantage for oneself. 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